Audience Research

After researching different types of audiences on UK tribes and using my own knowledge i have decided that the audience my magazine would appeal to the most is the male gender with an age range of 16-24, specifically with an interest in mainstream Hip Hop and Pop. Music interests of my audience would be artists such as Kanye West, Drake, Rihanna, Olly Murs, Bruno Mars.
My target audience enjoys regular trips to big shopping malls such as The Bull Ring in Birmingham and visits shops such as Topman and Allsaints. They also enjoy going to music gigs and big venues such as the O2 arena in London. They prefer to download music online such as iTunes other than going to a shop. They read magzines such as VIBE and Billboard and enjoy regular trips to restaurants such as Wagamama and Handmade Burger Co. They may also enjoy regular trips to the cinema to see the latest blockbuster film and listening to radio stations such as Radio 1 or Capital FM. They may participate in sports such as Football or Basketball. Social Networking sites such as Twitter and Facebook will also be a big part of their social lifes as these are very popular and they can follow the artists that would appear in the magazine.