Thursday, 7 February 2013
Friday, 1 February 2013
Audience Profile
Mainstream Individual- Olly Jones
Music- Olly likes to listen to all the latest chart topping hits, he enjoys listening to radio stations such as Radio 1 and Capital FM as this is the kind of music they play, his personal favourite is the Radio chart show on sunday when he finds out who is number 1, aswell as this Olly likes to download all the latest songs from iTunes and doesnt like to stray to far from mainstream music as he likes the upbeat tempo of it. His favourite artists are people such as Olly Murs, Bruno Mars, Tinie Tempah, Drake, Example, Rihanna, Justin Timberlake, Calvin Harris etc.
Hobbies- Olly is very enthusiastic about sport and is part of a local team that plays on a sunday, he does this as he wants maintain a high level of fitness but also because he enjoys it. He takes regular trips to the gym as he wants to make sure that he is in good shape. He takes part in cardio sessions and also the occasional weight lifting to make sure he is feeling good about himself and to also help him boost his confidence. Olly often enjoys a trip to the cinema with his mates to see the latest blockbuster movie and after that may take a trip to Nandos or Handmade Burger Co as these are the sought of mainstream things he likes to do. At the weekend Olly will take a trip to a Shopping centre such as the Bullring in Birmingham and shop at mainstream shops such as Topman, Hollister and All Saints. At night Olly enjoys a trip to a big nightclub that will be playing very upbeat songs which is the sought of music he enjoys.
Fashion- Olly enjoys getting dressed in smart wear such as a suit and tie but he also likes to wear casual clothing that he feels comfortable in and that looks good. He basis his fashion sense on his music taste as he likes to keep it very mainstream and wear clothing that is in fashion at the time. He takes his inspiration for this from Justin Timberlake as that is the style that he thinks looks good. Olly is influenced by the style of certain celebritites and likes to model himsel;f on there looks.
T.V- Shows such as The X factor and Britains got talent are the sought of entertainment that Olly likes to watch as these shows are very mainstream and are also are very popular channels in ITV, BBC.
Music- Olly likes to listen to all the latest chart topping hits, he enjoys listening to radio stations such as Radio 1 and Capital FM as this is the kind of music they play, his personal favourite is the Radio chart show on sunday when he finds out who is number 1, aswell as this Olly likes to download all the latest songs from iTunes and doesnt like to stray to far from mainstream music as he likes the upbeat tempo of it. His favourite artists are people such as Olly Murs, Bruno Mars, Tinie Tempah, Drake, Example, Rihanna, Justin Timberlake, Calvin Harris etc.
Hobbies- Olly is very enthusiastic about sport and is part of a local team that plays on a sunday, he does this as he wants maintain a high level of fitness but also because he enjoys it. He takes regular trips to the gym as he wants to make sure that he is in good shape. He takes part in cardio sessions and also the occasional weight lifting to make sure he is feeling good about himself and to also help him boost his confidence. Olly often enjoys a trip to the cinema with his mates to see the latest blockbuster movie and after that may take a trip to Nandos or Handmade Burger Co as these are the sought of mainstream things he likes to do. At the weekend Olly will take a trip to a Shopping centre such as the Bullring in Birmingham and shop at mainstream shops such as Topman, Hollister and All Saints. At night Olly enjoys a trip to a big nightclub that will be playing very upbeat songs which is the sought of music he enjoys.
Fashion- Olly enjoys getting dressed in smart wear such as a suit and tie but he also likes to wear casual clothing that he feels comfortable in and that looks good. He basis his fashion sense on his music taste as he likes to keep it very mainstream and wear clothing that is in fashion at the time. He takes his inspiration for this from Justin Timberlake as that is the style that he thinks looks good. Olly is influenced by the style of certain celebritites and likes to model himsel;f on there looks.
T.V- Shows such as The X factor and Britains got talent are the sought of entertainment that Olly likes to watch as these shows are very mainstream and are also are very popular channels in ITV, BBC.
Artist Profile
Artist Name- Christy Hughes
Style- Mainstream Pop- This consists of music that is currently in the charts and being palyed on radio stations such as Radio 1 and Capital FM, this style of music appeals to a large amount of teenagers in the UK as it has a very upbeat style to it.
Artist Age- 16
Influences- Olly Murs, Bruno Mars, Drake, Kanye west, Beyonce
Front Cover- This will feature a mid shot of Christy and will be placed in the middle of the page with details of what will be featured in the magazine on either side. Christy will be dressed in a very fashionable outfit consisting of a smart shirt, blazer and a tie. I feel that this outfit fits in well with my magazine as i want to appeal to high end market and i think this style would appeal to my target audience. The colours of the outfit will contrast very well with the colour palette of my magazine and so in turn it will compliment my layout as it gives avery stylish feel to the magazine.
Double Page Spread- This will consist of a picture of Christy on one half of the magazine with some text placed around and also on him to make the text stand out more it will be in a bold font and also a differnt colour to the outfit that Christy is wearing. On the other side will be where my text will be placed and it will feature an interview with Christy, there will also be a few pictures of him on the page. In the interview the questions will be in a differnt colour to the answers so that it is clear and easier for the reader to understand.
Language Register
The language register used by magazines all depends upon the genre of the magazine and the target audience so the content of the magazine appeals to them. Although there are some magazines that dont have a specific genre and vary there use of language with the type of music that is being used.
An example of an informal magazine would be NME this magazine uses a more informal approach using more everyday language and more simple lexis, slang may also be used in this type of magazine. There is also a lot of use of immature images and excessive cover and strp lines which give the magazine a bigger sense of informality. This seems to work for NME as the terminology that they use attracts their target audience to the magazine and is also relevant to thier specific genre.
An example of a Formal magazine is Q, the language register would use very little slang or even none at all. The terminology that would be used in the magazine would be of a high class so that would potentially exclude teenagers from buying the magazine, and would create a older high class audience. Other features of the magzine such as the font and images would also be of a much more formal nature. There would be minimal text on the front cover as this creates a much cleaner layout and makes the it look like a higher class magazine.
Overall i want my magazine to use a mixture of formal and informal terminology as my target audience is 16-24 so i do not want to make it overly formal as this could limt my target audience. Althogh i do not want my magazine to be to informal aa that could make it have a 'cheap' feal to it and that is not what i want to achieve. Ideally i would like my magazine to inbetween the two so that it appeals to a more wider range of audience.
An example of an informal magazine would be NME this magazine uses a more informal approach using more everyday language and more simple lexis, slang may also be used in this type of magazine. There is also a lot of use of immature images and excessive cover and strp lines which give the magazine a bigger sense of informality. This seems to work for NME as the terminology that they use attracts their target audience to the magazine and is also relevant to thier specific genre.
An example of a Formal magazine is Q, the language register would use very little slang or even none at all. The terminology that would be used in the magazine would be of a high class so that would potentially exclude teenagers from buying the magazine, and would create a older high class audience. Other features of the magzine such as the font and images would also be of a much more formal nature. There would be minimal text on the front cover as this creates a much cleaner layout and makes the it look like a higher class magazine.
Overall i want my magazine to use a mixture of formal and informal terminology as my target audience is 16-24 so i do not want to make it overly formal as this could limt my target audience. Althogh i do not want my magazine to be to informal aa that could make it have a 'cheap' feal to it and that is not what i want to achieve. Ideally i would like my magazine to inbetween the two so that it appeals to a more wider range of audience.
Colour Palette
I chose to do 3 colour palette of red white and black as these colours compliment each other very well, the white background also enables the red and black text to stand out more. I have also seen examples of magazines with these colours in the genre that my magazine is.An example of this is VIBE magazine.
The colour palette of is vital as it is what first attracts the target market to your magazine, so you want it to stand out. These 3 colours stand out and have been used on previous magazines that have been really succesful. Most magazines use a 3 colour palette as this makes it look professional and appealing to the audience. An example of this is the VIBE magazine shown above as the red masthead stands out on the black hat that T.I is wearing. The black text also stands out on the white background, it can be organised so that the more important text is in red and stands out more and the more standard text is in black.
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.Red brings text and images to the foreground. You can use it as an accent color to stimulate people to make quick decisions.
White is associated with light, goodness, innocence and purity. It is considered to be the color of perfection. White represents coolness and cleanliness and makes the other 2 colours stand out more on a white background.
Black is associated with power, elegance, formality, death, evil, and mystery. It is considered to be a very formal, elegant, and prestigious color.
Possible Magazine genres
Music Magazine
Hip Hop Artist - Jay-Z, Eminem, Lil Wayne, 50 Cent, Kanye West.
Mainstream pop Artist- Rihanna, Taylor Swift, Lady Gaga, Britney Spears
Indie Artists- Bon Iver, Josh Pyke, Florence and the Machine, Lana Del Rey
Jazz Artists- Frank Sinatra, John Coltrane, Billy Holiday
Blues Artists- Buddy Guy. B.B King,, Muddy Waters, Robert Johnson
Folk Artists- Bob Dylan, Pete Seeger, Woody Guthrie, Doc Watson
Rock Artists- The Beatles, David Bowie, Bruce Springsteen, Rolling Stones
Metal Artists- Black Sabbath, Metallica, Iron Maiden, ACDC, Kiss
Alternative Artists- Red Hot Chilli Peppers, Nirvana, Coldplay, Radiohead
Reggae Artists- Bob Marley, Peter Tosh, Beenie Man, Buju Banton
Funk Artists- James Brown, George Clinton, Prince, Funkadelic
Classical Artists- Catherine Jenkins, Andre Bocelli, El Divo, Luciano Pavarotti
- Hip Hop
- Mainstream Pop
- Indie
- Jazz
- Blues
- Folk
- Rock
- Metal
- Alternative
- Reggae
- Funk
- Classical
Hip Hop Artist - Jay-Z, Eminem, Lil Wayne, 50 Cent, Kanye West.
Mainstream pop Artist- Rihanna, Taylor Swift, Lady Gaga, Britney Spears
Indie Artists- Bon Iver, Josh Pyke, Florence and the Machine, Lana Del Rey
Jazz Artists- Frank Sinatra, John Coltrane, Billy Holiday
Blues Artists- Buddy Guy. B.B King,, Muddy Waters, Robert Johnson
Folk Artists- Bob Dylan, Pete Seeger, Woody Guthrie, Doc Watson
Rock Artists- The Beatles, David Bowie, Bruce Springsteen, Rolling Stones
Metal Artists- Black Sabbath, Metallica, Iron Maiden, ACDC, Kiss
Alternative Artists- Red Hot Chilli Peppers, Nirvana, Coldplay, Radiohead
Reggae Artists- Bob Marley, Peter Tosh, Beenie Man, Buju Banton
Funk Artists- James Brown, George Clinton, Prince, Funkadelic
Classical Artists- Catherine Jenkins, Andre Bocelli, El Divo, Luciano Pavarotti
Analysis of institution- IPC Media
IPC Media is the UK's leading consumer magazine and digital publisher
With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month.I have chosen to use IPC Media as the company to publish my magazine as they have a large portfolio of well known magazines. They also do not have a lot of music magazines other than NME and this is probably the most well known music magazine so there is definitely a gap in the market for my type of magazine to be published. My target market also fits in well with IPC'S portfolio as they engage with over 40% of men in the UK so this should enable my magazine to appeal to a large amount of the male population. My magazine should appeal to people who are interested in mainstream music.
Audience Research
After researching different types of audiences on UK tribes and using my own knowledge i have decided that the audience my magazine would appeal to the most is the male gender with an age range of 16-24, specifically with an interest in mainstream Hip Hop and Pop. Music interests of my audience would be artists such as Kanye West, Drake, Rihanna, Olly Murs, Bruno Mars.
My target audience enjoys regular trips to big shopping malls such as The Bull Ring in Birmingham and visits shops such as Topman and Allsaints. They also enjoy going to music gigs and big venues such as the O2 arena in London. They prefer to download music online such as iTunes other than going to a shop. They read magzines such as VIBE and Billboard and enjoy regular trips to restaurants such as Wagamama and Handmade Burger Co. They may also enjoy regular trips to the cinema to see the latest blockbuster film and listening to radio stations such as Radio 1 or Capital FM. They may participate in sports such as Football or Basketball. Social Networking sites such as Twitter and Facebook will also be a big part of their social lifes as these are very popular and they can follow the artists that would appear in the magazine.
My target audience enjoys regular trips to big shopping malls such as The Bull Ring in Birmingham and visits shops such as Topman and Allsaints. They also enjoy going to music gigs and big venues such as the O2 arena in London. They prefer to download music online such as iTunes other than going to a shop. They read magzines such as VIBE and Billboard and enjoy regular trips to restaurants such as Wagamama and Handmade Burger Co. They may also enjoy regular trips to the cinema to see the latest blockbuster film and listening to radio stations such as Radio 1 or Capital FM. They may participate in sports such as Football or Basketball. Social Networking sites such as Twitter and Facebook will also be a big part of their social lifes as these are very popular and they can follow the artists that would appear in the magazine.
Inspiration for Blitz
I choose to call my magazine Blitz as at first i wanted to call it Bliss but it turns out that the name is already being used in a real life magazine and also the name is quite girly so i decided against it. I wanted to use a one word masthead instead of two as i wanted it to stand out more and also it makes the layout look clear and that is the sort of style i want to do.
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