Analysis of institution- IPC Media

IPC Media is the UK's leading consumer magazine and digital publisher

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month.
I have chosen to use IPC Media as the company to publish my magazine as they have a large portfolio of well known magazines. They also do not have a lot of music magazines other than NME and this is probably the most well known music magazine so there is definitely a gap in the market for my type of magazine to be published. My target market also fits in well with IPC'S portfolio as they engage with over 40% of men in the UK so this should enable my magazine to appeal to a large amount of the male population. My magazine should appeal to people who are interested in mainstream music.