Q3 Evaluation Draft

What kind of media institution might distribute your media product and why?

I have chosen to use IPC Media as the company to publish my magazine as they have a large portfolio of well-known magazines. They also do not have a lot of music magazines other than NME and this is probably the most well-known music magazine so there is definitely a gap in the market for my type of magazine to be published. My magazine would be advertised on billboards and also T.V adverts my target market also fits in well with IPC'S portfolio as they engage with over 40% of men in the UK so this should enable my magazine to appeal to a large amount of the male population. My magazine should appeal to people who are interested in mainstream music. I would like to make the publication of my magazine a monthly one and would price it at £4.00 as I feel my target audience would be prepared to pay that, I would also like to offer a subscribers deal where they would get the magazine for a cut price if they wanted to buy it every two weeks. I could distribute the magazine in a number of ways such as on stands in newsagents or I could even publish it online as that fits in well with the mainstream brand and I think my social group would be interested in that. But I believe the main way would be through newsagents and shops as I believe the magazine would be able to maximise profit through that process. Iwould advertise shops such as All Saints and Topman in my magazineas these shops appeal to my target audience, as well as this I would also adverise for restaurants such as Nandos and Wagamama, these advertisements would generate income for the magazine.

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month.