Colour Palette

I chose to do  3 colour palette of red white and black as these colours compliment each other very well, the white background also enables the red and black text to stand out more. I have also seen examples of magazines with these colours in the genre that my magazine is.An example of this is VIBE magazine.

The colour palette of is vital as it is what first attracts the target market to your magazine, so you want it to stand out. These 3 colours stand out and have been used on previous magazines that have been really succesful. Most magazines use a 3 colour palette as this makes it look professional and appealing to the audience. An example of this is the VIBE magazine shown above as the red masthead stands out on the black hat that T.I is wearing. The black text also stands out on the white background, it can be organised so that the more important text is in red and stands out more and the more standard text is in black.  
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.Red brings text and images to the foreground.  You can use it as an accent color to stimulate people to make quick decisions.

White is associated with light, goodness, innocence and purity. It is considered to be the color of perfection. White represents coolness and cleanliness and makes the other 2 colours stand out more on a white background.

Black is associated with power, elegance, formality, death, evil, and mystery. It is considered to be a very formal, elegant, and prestigious color.